ENTREPRENEUR & CREATIVE STRATEGIST

HOS FOUNDER

Hailing from Lisbon, Alex is a little summer rain in London, a little walk in a New York City park, a colorful afternoon in Sao Paulo and a whole lot of sea-side fun. Her 15 years in communication arts brought her to establish House Of Social; the Middle East’s most loved social media know-how platform. She consults; she openly gifts her point of view with those willing to take the next step in their entrepreneurial journey. Creating an ecosystem of doers, thinkers and creators, Alex is one of the most passionate hybrid social minds of her generation.

House of Social

MY LEGACY

House of Social was founded in 2016, it focuses on two pillars, education & consultancy. The birth of this House stemmed from my 11+ plus years in Social & Digital Marketing Agency life. Educating and passing on to you not just skills but the strategies that I have gained that work, bring you results and get you closer to your goals is the ultimate purpose. To empower you, enable growth for your ideas, and ultimately transform how your business and life can be so you find your ultimate purpose doing what you love.

MY STORY

WHY I QUIT MY JOB AND SET OUT TO DO WHAT I LOVE

My first career was performing arts from the age of 5 up until my 21 years of age I thought I would be acting. But then life takes away your biggest dream and I had to leave NY. I was 'lost' for 3 years, figuring it out, experimenting, tasting, and 'looking' for that one thing my mum always told me; " Whatever you do, you just make sure you are dam happy doing it and you never depended in anyone to get your dreams!". Being 'lost' was the best thing for me. to go a journey that ultimately let me here today, with full clarity on what my purpose is and living it. 16 years ago I realized I loved online marketing i dived right into as an early adopter, joined Agencies to get right into it it was fascinating back then, we were all figuring it out! I worked in London, Singapore and the Middle East mainly Dubai became my base. My career grew and so did my positions in agencies Heading up departments and building social media teams for the past 10 years. But suddenly I wanted to do more than just work for big fancy clients and be part of an agency. I became miserable and felt suffocated at my job, politics took center stage and decisions I fundamentally disagreed. One day i just knew I had to leave and that no matter what anything else would be better than that reality. That was the best day & decision ever.

MAKING MY 1ST HALF MILLION ON MY 1ST YEAR IN BUSINESS

The journey continues....

I didn't save up much, my mum at the time was also not working, the idea of launching my business was crazy ( do I need investors? I don't have money!!). I grew up with a divorced self-made mum, she worked so hard to put food on the table and clothes for me. I grew up learning that if you want anything you need to work extra hard then anyone to have it. S, i just knew i had to start by doing what I do focusing on my talent, and from there I would build blocks patiently, I want to prove to myself that I can build my business doing what I love without anyone handing me down a loan or investment. I always knew since little I would have my own business but I didn't know if I had the business entrepreneurial talent. Today I know I do, because I've built and still am building a healthy business that only continues to grow. And I can help you do the same, and get you closer to feeling more happier and fulfilled with your life no matter what you want to do! To be continued...
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A DAY IN MY LIFE