Oval 2 Created with Sketch.
DAILY BITE-SIZED
SOCIAL MEDIA TIPS
EVERYDAY!

Hos
Mena trend report

ANYLIZING SOCIAL MEDIA DATA TO UNDERSTAND CONSUMER BEHAVIOR IN THE MIDDLE EAST

In collaboration with Crimson Hexagon, we took up to challenge to analyse the consumer behaviours across the MENA region. Using social media to listen, analyse and draw key insights across the following industries: Tourism, Automobile, Fashion, Banking, Health & Fitness, Entrepreneurship, Food.

These findings will provide you with in-depth knowledge that shape both your business strategies and creative planning.

Download MENA
Consumer Trend Report

Just fill out some details and the report will be on it’s way to your inbox!
Enjoy!

PROCESS METHOD

In this report, our goal was to use social media analytics to get a clearer picture of the consumer landscape in the Middle East.
To do so, we concentrated on the GCC+ countries, including:         

  • United Arab Emirates • Saudi Arabia
  • Kuwait
  • Bahrain                
  • Oman
  • Jordan
  • Egypt
  • Lebanon

Using Crimson Hexagon’s language-agnostic social analytics platform, we looked at English- and Arabic-language conversation across Facebook, Twitter, blogs, and forums in these regions between 2012 and 2016. By analysing historical data and comparing past and present conversations, we are able to gain insights into what is important to the Middle East consumer and what trends are growing in the region.

Report contributors

Mihad Khashif

 

I work very closely with local & regional brands and having growned up in Dubai enables me to have a insight into the local cultural behaviour but the strong lack of insights backed up by data is a constant obstacle so it fascinated me to be able to get in depth with seeing how consumers in this region are behaving. We need more of this to create content in context with the region

Akash Jatania

 

Businesses in this region need to start making informed decisions based on real data and behavioural insights. You cannot build the right customer experience if you do not understand the finer details of the way people feel and express themselves. Working on this report gave me even more valuable insight onhow much we need this data. It's a powerful lens, helping us make sense of this region's social behaviour. And that's why this report is so important! 

 
 

Ask Me Anything

ask me
anything!